Normann Copenhagen is a beacon in the world of design, renowned for its ethos of making the ordinary extraordinary. Since its inception in 1999 by Jan Andersen and Poul Madsen, the brand has continuously challenged conventional thinking and sparked innovation with its range of furniture, lighting, and home accessories.
The Ethos of Normann Copenhagen
At its core, Normann Copenhagen is about challenging the traditional norms of design. The brand believes in a dynamic and bold approach to product creation, striving to think in innovative ways while adhering to Scandinavian design principles of simplicity and functionality.
This ethos is not only about crafting beautiful objects but also about ensuring these objects have a practical utility in everyday life.
Approach to design
Normann Copenhagen’s approach to design is characterized by its willingness to experiment with different materials, techniques, and colors.
The design process at Normann Copenhagen is deeply collaborative, involving designers from various backgrounds and specialties. This inclusivity brings a plethora of perspectives to the table, enriching the design process and leading to uniquely crafted products that speak to a diverse audience.
Sustainability practices
Sustainability is another cornerstone of the Normann Copenhagen brand ethos. The company places a strong emphasis on using long-lasting and environmentally friendly materials. It also focuses on creating timeless designs that transcend seasonal trends, reducing the cycle of consumer replacement and waste.
Collaborations
Normann Copenhagen has a history of innovative collaborations.
The brand has partnered with numerous designers, such as Simon Legald, whose Form series harmonises the elements of function and aesthetics into seamless designs.
The brand’s flagship store in Copenhagen is a testament to its philosophy, showcasing how retail spaces can be immersive experiences that reflect the ethos of the brand. It has received international acclaim, earning various design awards that commend its commitment to innovation, quality, and design excellence.
Here are a few of our favourite pieces.
The Mat Chair
Using renewable and durable materials to create timeless furniture designs. The Mat Chair’s striking shell is a combination of hemp, eelgrass and a biodegradable polymer binder to create something entirely new. This new and unique design can be returned to Normann Copenhagen at the end of it's life to be recycled, further minimising the design’s impact on the environment.
The Hyg Lounge Chair
Simon Legald’s Hyg lounge series is designed with the Danish word "hygge" in mind. No other word in the Danish language has become as internationally celebrated as "hygge".
The Normann Copenhagen Hyg Lounge chair High offers an inviting and cocooned seat upholstered in the finest leather, perfect for relaxing and enjoying some you time.
The Swell Sofa
Three Seater Sofa combines quality upholstery with a playful pleasure. It has a curvaceous profile consisting of a rounded padded backrest and seat and two curvy armrests, it is expertly crafted from high quality, durable materials. The name Swell is a reference to rising, baking bread, the sofa has the appearance of almost soft dough.
Vig Outdoor
Vig offers a family of products to suit different outdoor settings and requirements. Made from double powder coated steel for enhanced durability which means its great for British weather and can be left out in the garden all year round. Each piece in the collection has been thoughtfully designed to ensure resilience and longevity, encouraging years of use.
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