The Moor Rug AP5, designed by All The Way To Paris and produced by &Tradition. The designers inspiration point came from the various shapes of gemstones - “We wanted to focus solely on the shapes, colours and textures – without any patterns,” notes Tanja Vibe and Petra Olsson Gendt, Founders and Partners at ATWTP.
“For us, a rug brings all the elements of a room together in harmony, creating a feeling of closeness.” The result is a compelling sense of cohesion. Especially when you arrange all the rugs together as a cluster of gemstones. The rugs have a subtle shimmer to the surface to echo the qualities of a gemstone.
Materials: Handloom-woven from 85% New Zealand wool & 15% viscose.
All the Way to Paris (ATWTP) was founded by Tanja Vibe and Petra Olsson Gendt. They started as a graphic design duo in 2004 and has since evolved into an award-winning group of global designers that share a passion for pushing creative boundaries. Their work encompasses graphic identities along with digital designs, illustrations and books to rugs for &Tradition, fabrics, fascinating design objects and interiors. Their Scandinavian no-nonsense approach to design is highly desired and appreciated throughout the world.