The &Tradition Cruise AP12 offers a delicate but quite geometric pattern that is inspired by travel. A beautiful handloom-woven rug expertly crafted in India. This production technique produces a dense, soft and highly exclusive velvet-like finish.
The sheen of the rug is soft and discrete and is achieved by spinning a small amount of viscose into the woolen fibers.
All the Way to Paris (ATWTP) was founded by Tanja Vibe and Petra Olsson Gendt. They started as a graphic design duo in 2004 and has since evolved into an award-winning group of global designers that share a passion for pushing creative boundaries. Their work encompasses graphic identities along with digital designs, illustrations and books to rugs for &Tradition, fabrics, fascinating design objects and interiors. Their Scandinavian no-nonsense approach to design is highly desired and appreciated throughout the world.