Jonas Wagell started studying Interior Architecture and Furniture Design at Konstfack University College, where he graduated with in 2007. Today he works with architecture and design. His ambition is to create simple, honest products that have a strong character, warmth and offer humour and colour. Fascinated by minimalism but feeling it lacked something personal he describes his work as "expressive minimalism". He believes it is important that design has a connection to local traditions and heritage without risking being outdated with time. He has designed the Swell range of sofas for Normann Copenhagen.